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What’s In Your Bag? | Beach Edition

What’s In Your Bag? | Beach Edition

Beaches are my favorite places in the world. The sand, the surf, the salty coconut smell in the air…there’s nowhere I’d rather be than on the beach. And I’ve been to quite a few of them: Nantucket,  Malibu, Bali, Mykonos and a whole lot of others in between. Besides getting some cool-looking stamps in my passport along the way, my global beach-hopping has taught me one thing: having a well-packed beach bag is essential for the perfect seaside experience!

What’s In Your Beach Bag?

The key to a well-planned beach bag is to pack light, but smart. Hauling needless extras is sure to drag you down, but being without one of your sand-and-surf essentials can ruin your day, too. Here’s my list of beach bag essentials guaranteed to help you make the most of summer!

The Perfect Tote

LeSportsac Striped Clear Tote | | $98

The perfect beach bag starts with…the bag, of course. Tote bags are my favorite picks for summer; they hold the essentials and you can always throw in that one last thing you almost forgot. This clear PVC version from LeSportsac takes advantage of this season’s colorblock trend, holds everything you need, and won’t get ruined in the sun or the sand. Bonus: you’ll be able to see all the fabulous things you’ve stuffed in there–no more hunting around blind!


Murad Waterproof SPF 30 | | $30

Protecting your skin from the sun’s harmful rays is essential. For effective, full-spectrum coverage that won’t come off while you’re playing in the surf, try Murad Waterproof Sunblock SPF 30. It’s gentle enough for your face, too, so there will be more room in your beach bag for the rest of your gear! Bonus: Murad sunblock shields against wrinkles and fine lines, so you can soak up those rays totally guilt free.

Leave-In Hair Treatment

Ouidad Sun Shield Sun & Sport Leave-In Spray | | $20

It’s not just your skin that needs protection from the elements…your hair needs some summer TLC, too! Before you hit the beach, tuck a leave-in sun protectant spray in your tote. This version from Ouidad conditions your hair, smells great, and protects from damage caused by sun, salt water, chlorine and wind.


Oliver Peoples “Copter” polarized sunglasses | | $535

Sunglasses are a must-have for summer…and pretty much every other time, in my book. They’re cool, protect your eyes, and cover up a myriad of sins on mornings when you’re in too big of a rush to deal with a lot of makeup. Lip gloss, a pair of giant sunglasses, and voila! You’re ready for the world. Looking a new pair to toss in that beach bag? Try an updated large-frame aviator, like this pair from eyewear guru Oliver Peoples. Addicted to your iPad or e-reader? Go for polarized versions, which will reduce glare and let you read your favorite fashion magazines in direct sunlight without missing a word.

Tech Protection

Cleary Cool Beach Set | | $38

Does a day at the beach mean going totally off the grid? Not unless you want it to, thanks to this funky and functional beach set from Echo Design. Available in three on-trend neon color combinations, this two-piece tech set protects your phone AND your iPad or e-reader from sand and water. So go ahead, update your status right from your towel–and make all your social media BFFs jealous they’re not on the beach, too!


Trina Turk Palm Springs beach towel | | $58

Towels are beach bag essentials for obvious reasons. You’ll need something to stretch out on. And something to dry off with after a quick dip in the ocean. But forget boring old white–beach towels are fashion statements all by themselves! These bright, Palm Springs-inspired block print towels from Trina Turk are oversized and super soft, in bright colors sure to complement your latest swimsuit.

Portable Speakers

Kinivo Mini Portable Speaker | | $17.95

What’s a day at the beach without the right tunes to go with it? Make every beach day a party with a mini portable speaker like this version from Kinivo. It’s tiny but packs a powerful sound punch–perfect to slip into your tote. The Kinivo works with all iPhone and iPod products and most mp3 players and laptops. So pick your favorite station from Pandora or I Heart Radio, plug-in, and rock out!

The Ultimate Beach Read

Beautiful Disaster by Jamie McGuire | | Available in Paperback or Kindle

Already devoured Twilight, The Hunger Games and Fifty Shades of Grey? Here’s another guilty pleasure beach read to tuck into that tote…Beautiful Disaster by Jamie McGuire has fans raving about the romance and tension between good-girl wannabe Abby and her tattooed, bad-boy love interest Travis Maddox.

So those are my beach bag essentials for 2012…now leave me a comment and tell me, What’s In YOUR Beach bag?


– Jenny

Writer and Editorial Director of, and BlogHer ’12 Voices of the Year honoree, Jenny Feldon is balancing family life with yoga & java. She is Karma (continued…) @jennyfeldon

Disclosure: On occasion, contributors of The Trend Tribe receive products, compensation and/or services gratis or at discounted rates. This practice does not influence the contributor’s point of view or the outcome of the review. All descriptions are factual and accurately reflect the reviewers experience. The opinions are their own. Photos credits: .
Jenny (1 Posts)

Writer, Editorial Director of and BlogHer '12 Voices of the Year honoree, is balancing life with husband J, tots 'E' & baby N, and juggling it all by striking a yoga pose while sipping java. She is Karma (continued...) @jennyfeldon


  1. Those glasses are to die for!!! And I love those iPad/iPhone cases. Pretty much everything on this list has made me feel warm and fuzzy 🙂

    • Thanks, Nicole! I’m sort of obsessed with those glasses, myself… 🙂

  2. Love the Tech protection! Practice “safe” social networking at the beach LOL

  3. I love those tech cases!

  4. Me too! I’m all about those tech cases. Since I go to the beach with my 20 month old, my always have it in the bag item would have to be a ziploc bag of strawberries – that’s his favorite beach snack!

  5. Lots of sunscreen and magazines, my guilty pleasure when I have 10 minutes to chill.

  6. Love it Jenny! Still think of you everytime I buy a new bag! Xoxo

  7. Oh, I am SO ready for the beach now! Love, love these photos…and sigh, I sit here in a sweater and jeans.

  8. I’m ready to go when you are! Seriously, I LOVE the beach and would gladly trade all my work for it right now or a pair of those sunglasses!

  9. I have to have that tote bag! Love it. Great list Jenny. 🙂

  10. Love the pad case, but it’s so hard to see a screen at the beach! next time I’m taking my book in paper form…

  11. Ahhh….I WISH my bag was full of that and exempt of diapers, wipes, sippies and snacks…one day…a mom can dream!

  12. Beaches are my favorite place also! These are all great ideas. I especially love the iPad/iPhone case! I so need that one! I’ve added that book to my must-read list too. Thanks for sharing!


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