SU2C :: Stand Up To Cancer
On September 7th, all four major television networks as well as several cable outlets, donated one-hour of commercial free programming for the 2012 Stand Up to Cancer (SU2C) primetime fundraising event. The show, broadcasted live from the Shrine Auditorium in Los Angeles, featured celebrities such as Julia Roberts, Tom Hanks, and Matt Damon. Other well known stars like Chelsea Handler and Kobe Bryant worked the phone banks and tweeted with viewers . The show’s musical entertainment included Taylor Swift, Tim McGraw, and Coldplay.
According to SU2C, the telecast yielded over $81 million dollars in pledges. 100% of public donations will go to funding cancer research.
Naturally, I watched the show as my relationship with cancer is a personal one. You may or may not know, but I am a nearly four-year breast cancer survivor. I am one of the 13 million U.S. cancer survivors this year’s SU2C show was dedicated to and that evening I tweeted live from the @trendtribe account. Thanks to all of you who took time to tweet with me during the show!
I am one of the 13 million U.S. cancer survivors this year’s SU2C show was dedicated to.
What did you think of the show? http://www.standup2cancer.org/the_show
I thought their mission was executed beautifully as the show certainly pulled at my heart strings and I was in tears most of the hour. Co-founder Sherry Lansing said “We set out to convince the public that this is a moment of great promise in cancer research, and that each and every person can play a role in helping the scientists who are working so hard to end this terrible disease.” I really want to believe that we are in the midst of “great promise.” I am completely running on faith that scientists are not only working on how to better manage the disease, but getting close to finding a cure.
The show shared the stories of several patients in the fight, including two pediatric cases, six year old, Avalanna Routh, and fourth grader, Justin Miller. Seeing that Miller had endured several bouts of the disease, I tweeted – not so eloquently – that I couldn’t even imagine receiving dense dose chemo treatments as a child because it was damn hard at 33 years old. Hillary Kind, a young woman fighting melanoma, talked about completing her bucket list and though she knew some items were “probably unrealistic” I think we need to start a campaign so that she can meet Dave Matthews.
Taylor Swift’s heartbreaking song “Ronan” written for a three-year-old boy who lost his fight last year and Tim McGraw’s “Live Like You Were Dying” were the show’s highlights for me, if “highlight” is the appropriate term.
Gut wrenching reminders on how life is temporary and unpredictable and how we should be out living it to the fullest.
Excuse me while I grab a tissue!
The SU2C Dream Teams:
Stand Up to Cancer aims to approach cancer research from collaborative perspective versus a competitive one and believe that this method “accelerates ground breaking research.” 350 scientists from 65 institutions and from various disciplines make up the now eight SU2C Dream Teams.
It was announced Thursday that a much needed and dedicated Pediatric Dream Team has been established in connection with the St. Baldrick’s Foundation. The pairing of the organizations brings together two of the world’s leading cancer research fundraising groups in a unified mission to accelerate the development of new methods to treat pediatric cancers.
The Pediatric Dream Team joins the Epigenetic Dream Team, Pancreatic Cancer Dream Team, PI3K Pathway Dream Team, the Breast Cancer Dream Team, the Circulating Tumor Cell (CTC) Chip Dream Team, the SU2C-MRA Melanoma Dream Team and the SU2C-PCF Prostate Dream Team.
Cancer is the second most common cause of death in the United States and accounts for nearly one of every four deaths.
In 2011, over 1.5 million new cancer cases were reported and it is estimated that every 1 out of 2 men and 1 out of 3 will eventually be diagnosed with some form of cancer.
So, I have to ask. Who do you stand up for?
Disclosure: On occasion, contributors of The Trend Tribe receive products, compensation and/or services gratis or at discounted rates. This practice does not influence the contributor’s point of view or the outcome of the review. All descriptions are factual and accurately reflect the reviewers experience. The opinions are their own. Photos credits: Stand Up To Cancer and Wendy Nielsen.